First look: Alexa Chung new face of Lacoste fragrance

A while ago it was announced that Alexa Chung will be the new face of the latest Lacoste women's perfume.
The ad campaign will be public no sooner than January next year, but the brand have released this picture from the shoot in London:

I personally love her naturalness and her half-smile so similar to Mona Lisa's one. She looks simply beautiful with that light make-up and the pale pink t-shirt.